How it works
Five steps, no calls and no quotes. Here’s each one in detail: what you decide, what we do and how long each stage really takes.
✓ Sign up in 30 seconds. No card required.
Before you start, if you’re not sure which outlet to choose: Projects analyses your website and your competitors’ and recommends specific outlets. It’s included in your account at no cost.
See how Projects works →Just your name and email. No card, no billing details and no verification call. Once you confirm your email, you’ll have all 30,412 outlets in front of you, with their metrics, terms and prices.
Sign up
Filter by country, topic, authority, traffic and price, as well as by the terms that usually cause surprises: whether the article goes on the homepage, whether it’s labelled as sponsored, how many links it allows and which topics it rejects.
You can buy a new article or an insertion in an existing one, when the outlet offers both.
Catalogue
You provide the anchor text and target URL for each link, the angle you want for the article and the tone. Our copywriters work from there, following that specific outlet’s editorial guidelines.
If you already have the copy written, just upload it and we skip the copywriting. The outlet’s price is the same either way.
Article setup
Within about 24 working hours, the draft is in your account. You read it, request any changes you need and, until you give it the green light, it goes nowhere.
This is the only stage of the process that depends entirely on you: the publication clock doesn’t start until you approve.
Draft
● Awaiting your approvalWe send the article to the outlet and follow it up until it goes live. You receive the final URL in your account and by email, along with a downloadable invoice and a record of the purchase in your history.
If the outlet doesn’t publish within the agreed timeframe, you can switch to another outlet for the same amount or get your money back.
Published
Who does what
The difference from an agency is where control sits: here, the decisions that affect your brand are never delegated.
Two ways to use it
The catalogue and prices are the same either way. The only difference is who chooses the outlets.
Self-service
Sign in, filter, buy. It’s what most of our customers do, and the fastest option if you know what you’re looking for.
Managed campaign
Tell us about your project and we’ll send you a proposal with specific outlets, prices and the reason behind each choice. Then you decide.
About the process
Yes. When you set up your order, you choose between uploading your own copy or having our journalists write it. The outlet’s price is the same either way, because copywriting is included.
If you upload your own, we only review it to check that it meets that outlet’s editorial guidelines, and we’ll let you know if anything needs adjusting.
As many as you need until you’re happy with the article. There’s no limit and no extra cost for requesting changes: we don’t want anything published under your brand’s name that doesn’t represent it.
It happens, especially with outlets that have strict editorial guidelines. We’ll tell you, explain why, and you’ll have two options: adjust the copy and resubmit it, or switch to another outlet for the same amount.
If neither option works for you, we’ll give you a full refund.
It depends on the outlet: usually between one and four, and the exact number is shown on its page before you buy and in the order setup. You choose the anchor text and target URL for each one.
In each outlet’s own language, written by native copywriters. We don’t machine-translate copy written in one language to publish it in an outlet in another market.
We agree how long it stays live with each outlet in writing, and you can see it on the outlet’s page before you buy. If an outlet removes the article within that period, we republish it there or in an equivalent outlet at no cost.
The catalogue is free and takes half a minute to access. You already know the rest.
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