Insertion in a published article
Instead of publishing new content, we add your mention or your link to an article the outlet has already published and indexed. No writing, no waiting for Google to crawl it and, in many outlets, for less money.
✓ You choose which of the outlet’s articles your link goes into.
A guide to buying insurance before a long trip
Before
Cover for long stays varies a lot between insurers. It’s worth checking the medical assistance limit and the exclusions for risky activities before you buy.
After the insertion
Cover for long stays varies a lot between insurers. Tools such as yourbrand let you compare those limits at a glance. It’s worth checking the medical assistance limit and the exclusions for risky activities before you buy.
Why it works
When you buy an insertion you aren’t paying for content: you’re paying for the ground that page has already covered.
The article has been online for months or years. Google has already crawled, assessed and ranked it.
No waiting for a new URL to get into the index, or hoping that it does.
It’s not just the domain’s authority that counts: that specific URL has its own, with its own links.
Some of those pages get visits every month, so real people read your mention.
The article
An insertion is worth what the article hosting it is worth. That’s why the choice is yours: nobody knows the URL you want to boost better than you do.
You filter the catalogue for outlets that accept insertions and see their price, which is separate from the price of a new article.
You look through what that outlet has already published and choose the piece that best fits your topic and the URL you want to boost.
You give us the article, the anchor text and the destination URL. The mention is worked into a paragraph where it makes sense, not into a footer or a list of links at the end.
Would you rather not look for it yourself? In a managed campaign we pick the article and suggest it to you before inserting anything.
A sample
Not every outlet in the catalogue offers it. You can filter for those that do with a free account.
And many more outlets with both options available and their prices.
See the full catalogueLook at the last two rows: in some outlets an insertion costs more than publishing a new article. It’s not a mistake. When the content you’re getting has spent years building authority, the outlet values it above a freshly written piece.
Before you buy
Insertion is very good for some things and very bad for others. This is where the line is.
Frequently asked questions
Then that probably isn’t the outlet for you. If an outlet has no content related to your topic, the mention will feel forced and won’t work: better to choose another outlet or publish a new article, where you set the content.
If you don’t want to spend time looking for it, in a managed campaign we pick it and suggest it to you before changing anything.
It can happen. Some outlets hold back certain pieces or prefer not to edit the ones that work best for them. If it happens, we’ll tell you so you can choose another URL from the same outlet; if none works for you, you switch outlet or we refund you.
Because you’re not paying for the writing, you’re paying for the spot. A three-year-old article that ranks well and has its own links is an asset for the outlet, and some outlets value it above a new piece that hasn’t proved anything yet.
That’s why each outlet’s profile shows both prices when both exist, so you can decide with both in front of you.
We agree the permanence in writing with each outlet and it’s shown on its profile. If the mention is removed within the guarantee period, we put it back in that outlet or an equivalent one at no cost to you.
In practice it almost always stays: the outlet has no reason to edit an article that works for it again.
Technically, Google doesn’t distinguish between a link that was in the article from the start and one added later. What it does assess is whether the link makes sense in the text, and that’s where most badly done insertions fall down: forced links, unrelated to the content, or stuffed into blocks at the end of the article.
That’s why we insist on the relevance of the host article and on the mention being worked into a paragraph where it makes sense. And that’s why the link type —dofollow, nofollow or sponsored— is on each outlet’s profile: you decide what risk profile you work with.
It can help, but nobody can guarantee it: neither we nor any other provider decide which sources an AI model uses to answer.
There’s one point in insertion’s favour: AI models and AI Overviews often rely on content that is already established and ranks well, which is exactly the kind of article your mention goes into. Freshly published content takes longer to become part of that pool.
If you want to know which sources are being cited in your sector today, ask us for a proposal. To measure whether your brand appears in those answers, Radar.
Look at both prices before you decide. Each outlet’s profile shows the article price and the insertion price, when both exist.
See outlets offering insertion